Branding

Inbra: Technology For Health Nutrition

“Trust leaves no room for surprises.” Our client’s mantra is also at the core of our partnership.

The animal nutrition market is vast and highly competitive, but Inbra’s cutting-edge technology has revolutionized the sector. When launching in 2020, Inbra chose Raya3 to develop its brand, seeking a partner that could offer a fresh perspective, free from the industry’s conventional practices.

We designed a brand identity that is clean, approachable, and trustworthy. A key element is the upward-pointing arrow, symbolizing growth, productivity, and progress. This feature is integrated into the logo and various applications of the visual identity. Additionally, the brand architecture was developed to allow easy extension into sub-brands, maintaining the “in” prefix across all product lines.

Beyond branding, we created a range of marketing materials, including packaging, trade show displays, corporate videos, commercial and technical presentations, brochures, and more. These assets have supported the company’s expansion into both national and international markets.

Stronger Connections

The transparency and respect we’ve cultivated over time allow us to overcome challenges and reach new heights. Inbra continues to evolve, and we are proud to support every stage of its journey, sharing the same commitment and vision for the future.

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