- Branding
- Graphic Design
- Packaging
Experiencing European-quality baked goods and desserts—without having to travel abroad. That was the inspiration behind the creation of Casa do Lago.
Opened in 2024 in Holambra/SP, a city known for its Dutch cultural heritage, this patisserie, boulangerie, and gelateria faced the challenge of conveying its three business segments in a sophisticated and appealing way.
The brand identity we created uses blue as the primary color, combined with serif typography to reflect refinement and tradition, along with handwritten elements that emphasize artisanal craftsmanship. The icon represents a stylized roof, with delicate and easily replicable forms, creating a pattern that enhances the visual identity.
The packaging evokes the feeling of receiving a special gift, featuring an elegant design crowned by the countryside inspired toile de jouy print. The entire brand kit, including the brand guide and in-store materials, was designed to communicate European sophistication with a touch of personality.
